Usha iChef

End-to-end launch and growth communications for Usha International's iChef kitchen appliance range — covering air fryers, sandwich grills, electric pressure cookers, programmable kettles, mixer grinders and more. The work runs across A+ e-commerce content, product range banners, social media creatives and leaflets, building a unified iChef sub-brand that lets a busy modern Indian kitchen reach for any product and feel the same promise of speed, control and confidence.